about us
At300Nelson is a textile design firm, based out of Saint Augustine, FL. We believe in a life filled with creative expression, connection, and mindfulness. We have a responsibility to this place that we call home. Reducing our carbon footprint, sourcing ethically, and giving back to organizations and initiatives who dedicate themselves to further sustainability are a few requisites that guide us through how we do, what we do.
At300Nelson strives to provide a wide array of products that bring artistic designs into everyday life. Our products include the following:
And more!
Each one of our products are meticulously carved out by hand and there is no automaton in our process. Inspired by the road less traveled, our designs are both energetic and harmonious weaving (no pun intended) artistic expression with functional beauty.
about
courtney krug
Founder
Founder and lead designer Courtney Krug embodies the free-spirited, bicoastal ethos of At300Nelson to her core. Her journey began in Gainesville, Florida where she was formally trained in fine art drawing, painting and fashion design. Courtney then pursued fashion design further at The Otis College of Art and Design in Los Angeles, where her love of textiles began to manifest. During solo adventures between Florida and California in her early twenties, and later with her husband Jake, Courtney’s love of design, fabric and sustainability merged.
It was during her most recent residency in the picturesque Santa Cruz Mountains that the concept for At300Nelson truly took shape. The inspiration for her original collection stems from their drives along the scenic Ortega Highway. There, the breathtaking mountain views and winding roads fueled her printmaking. Courtney's surfing experiences and adventures exploring the rugged terrain of the West Coast and deserts have further influenced her disruptive approach to textile design, challenging traditional styles with a touch of adventure.
the journey
The story of At300Nelson is a tapestry woven with threads of adventure, creativity, and dedication. From the sun-kissed beaches of San Onofre to the peaceful hills of San Clemente, our founder, Courtney, drew inspiration from the West Coast's vibrant landscapes and culture.
Her artistic inspirations stemmed from her experience at Becker Surfboards, driving on the Ortega Highway and her affinity with architectural moguls like Frank Lloyd Wright and John Lautner. While living in the Santa Cruz Mountains, Courtney decided how At300Nelson and the textile designs themselves, would come to be.
the studio
Somewhere along the outskirts of the nation’s oldest city, you will find At300Nelson. It is our private space where we design, create, and source our fibres and dry goods. The studio itself is designed with a mindfulness towards its impact on the surrounding environment. Local artisans, craftsmen and fabricators are collaborating to bring this creative space to life, and we can’t wait to share it with you.
If you are feeling as anxious as we are to get inside this extraordinary space, please follow us on our social media accounts for sneak peeks and updates as we move closer to the premier reveal.
